Mimeo Customisation Solutions - Co-Authoring Tools for Great ROI

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Many Mimeo customers customise documents for partners, resellers, retailers or instructors. This could be as simple as adding a channel partner logo to courseware or adding a retail location and store hours to a brochure.

The greatest barrier to customisation is the time and coordinated effort required. Document owners often have to collect information and graphics, insert what was collected into the document, gain agreement to a final proof, then print and distribute the documents. Asking partners to do the customisation introduces risk into the process since each partner may not strictly adhere to the standards established by the document owner.

That was until now. Customisation Solutions from Mimeo are rules based. You set the rules and provide your partners with the tools to add custom elements to each document. This approach makes customisation economical, maintains tight control over the process, and is far easier to implement.

Those ordering will have a greater sense of ownership since they personally contributed to the success of the document. Competitively, document owners that offer customisation to their partners and employees will have an edge over those that do not.

What is Customisation?

Customisation technology is a form of Variable Data Printing, one of the fastest growing areas in the on-demand printing industry. Variable data refers to the ability to use digital technology to vary one or more elements in a printed piece. Content such as text, images, logos and graphics are inserted into preapproved areas of the document by authorised individuals.

During the ordering process, the person ordering is prompted to insert content into the required fields. The document owner defines a set of rules that dictate what can be inserted and where.

What types of documents can be printed with customised fields?

Letters
Catalogues
Brochures
Posters

Certificates
Inserts
Whitepapers
Newsletters

Presentations
Postcards
Events Materials
Press/News Release Templates

Menus
Classroom Materials
Partner Collateral
Sell Sheets

Examples of Customisation

Each teacher, learning affiliate or reseller will appreciate the opportunity to add their own brand to courseware.

Typical Customisation Fields: Course Name, Date, Instructor Name, Location, Company Logo

Any multi-location retailer, hotelier or franchise can use customisation technology to empower managers at each location to add information that is relevant to their customers.

Typical Customisation Fields: Store Hours, Promotions, Product Pictures, Messages, Sale Dates, Maps, Store Name and Hours.

Value added resellers and partners often want to brand any materials provided to their customers. With customisation, resellers will see support materials as another opportunity to market and build their own brand. The benefit for the document owner is a greater willingness among partners to use provided materials.

Typical Customisation Fields: Logo, Contact Information, Date, Region, Promotions, Products

Using the same materials at every event is a thing of the past. With customisation, materials can contain information and offers that were changed to appeal to attendees at every show.

Typical Customisation Fields: Location, Event Promotions, Messaging, Dates, Custom Offer Codes for Tracking, Names of Employees at the Event with contact information.