Psychology Of Colour: Make Your Blog Writing More Interesting

Susan SuarelBy Susan Saurel, Writer at XpertWriters

A person’s experience is what governs his or her thoughts and feelings regarding colour. From the Mandela effect, we find that many people often share the same thoughts and feelings because of shared experiences.

The most obvious proof of this is regarding the colour red and cultural differences. The Chinese believe red is lucky while westerners associate red with danger and anger.

The 1920s “Little Albert” experiment, and to a lesser extent the Pavlov dog experiments, helped to prove that our experiences are what shape our thoughts and feelings towards almost anything.

How Do You Apply Colour Psychology to Advertisements, Websites, and Brands?

Common sense suggests that you do not pander to certain colour stereotypes, because the world of marketing, and even the world of politics, shows us that colour stereotypes are not consistent. If red was always associated with danger, then nobody would:

  1. Drive red cars
  2. Drink Coca Cola
  3. Ride on red-coloured planes
  4. Eat strawberries
  5. Adore red roses

The trick is to take colours into consideration when designing your ads, writing your blog post, creating brand colours, and setting up websites. Red is commonly associated with danger, but it is also attention-grabbing. Blue is the colour of trust, but it also has a calming effect.

Like any stereotype, it is best if you do not trust it to always work for you, but take it into consideration. In addition, try not to break too many conventions when you use colour. For example, if you are setting up an advertisement for funeral directors, you should probably avoid shocking and bold colours.

Here are a few thoughts on some various applications of color stereotypes.

The Clever Application of Colour Stereotypes

psychology of color movie advertisementDark colours and black are very common in horror movies, but the designers of the images shown above have gone a step further. Looking at the advertisements, it looks as if the colour has been drained from them.

Since colourful images are often associated with happiness, the designers have drained all colour from the images to represent an absence of happiness. The lack of colour is used so well, that when you put it in context of the subject matter on the images, it almost represents an absence of hope too.

psychology of the color green in advertisementGreen is often associated with the earth and health. You often see green associated with many types of eco-friendly products. You also see green associated with healthy food and drinks because of its links with health. The designer of the ad above has used green to great effect in order to push the “make you feel good” side of their drink.

white space psychology of colorWhite is a very tricky colour to use in any form of advertising or visual communication because in context it typically represents innocence and cleanliness, like for example white wedding dresses, white toilet bowls, and even heavenly clouds.

However, on any form of visual communication, white is seen as open space or a void.

Still, you may use the idea of a void to help make your use of other colours more shocking. That is exactly what the Hasbro company designer has done above. The overuse of white space has made the happy yellow stand out more.

How We Change As We Grow

People’s thoughts and feelings change over time, and yellow may be singled out as a great example of how we change.

perspective of yellow has changed over timeAs a child, you may be exposed to yellow as a color of happiness. Nursery and reception are splattered with bold yellow colours. Happy pictures of glorious yellow sunshine are common – not to mention pictures of pretty yellow flowers. Yellow is often part of most child-related establishments.

A young person may associate yellow with happiness, but this changes over time. As we grow older, we see yellow used almost exclusively in warning signs. Yellow is a shocking colour that often stands out because it is slightly reflective.

yellow warning signsOver time, adults are almost trained to associate yellow with danger and warnings. It is a very attention-grabbing colour. An adult’s first exposure to a piece of marketing may not be associated with happiness if the colour yellow is involved.

Conclusion: Color Testing Has No Right Answer

Some people’s reaction to colour seems oddly unexplained by any text on the psychology of colour. Why do so many people dislike brown- and green-coloured caterpillars so much, and why do women seem to like purple far more than men?

When colour is placed in context, the viewer’s previous experiences will govern his or her reaction to that color, especially in situations where culture plays a role. Again, don’t allow colour psychology to lead your design decisions, but give it some consideration.

About the author: Susan Saurel is an experienced content marketer and writer. She is always ready to share her knowledge and experience with people who are interested. Currently, she works as a writer for writing service XpertWriters and a number of educational and marketing magazines. You may follow Susan on Twitter or LinkedIn.

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