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Case Study: Digital Delivery of Client Content

Learn how Richardson delivers complex training in a digital format to its clients.

About Richardson

Richardson is a global sales training and performance improvement company. To help their clients achieve their goals, Richardson partners with them to develop customised training programmes and a culture of continuous learning to help drive improved organisation performance. Visit them at www.richardson.com.

Challenges

Richardson’s global client base requires complex training in a digital format.

Richardson’s Team needed:

  • Deliver a learner experience that digitally replicates a classroom
  • Reach global learners through multiple languages
  • Offer content digestible on any device and in areas with unreliable internet access
  • Meet client budgetary requirements in delivering training content
  • Easily migrate existing content into digital format with limited redesign
  • Protect critical Intellectual Property
  • Provide a Richardson Branded Client Experience

“We realise how important it is for our clients to optimize training budgets for actual development of their salesforce and sales management teams.”

– Kathryn Young, Director of Delivery

Solution

Securely Reach Global Learners

  • Richardson utilises Mimeo to offer clients a robust learner experience anywhere in the world. “It’s true content accessibility on the go.”
  • With Mimeo Digital’s offline feature, “We can roll out digital content to all of our global clients and they never have to worry about internet access reliability.”

Ensure Cost Effectiveness

A digital content offering also helps meet clients’ budgetary requirements by providing a greener alternative. Additionally, Richardson was able to implement user access fees in place of shipping costs. “Providing a cost-effective option for content delivery significantly benefits Richardson’s clients. It allows the focus to be on individual development and the tools that support sustainable behaviour change.”

Replicate a Classroom Experience

  • “We asked ourselves, ‘what would this book look like in a digital setting?’ We needed a way to migrate this highly customised content that didn’t require hours of labour for our graphic design team.”
  • Learning doesn’t simply end upon a course completion; it’s a continual process. “At the end of the day, our clients want to reference something. It’s so great that they can access a handbook in Mimeo Digital, wherever they are.”

Protect Intellectual Property

“Mimeo Digital allows us to protect our IP, all while providing more value for our clients.”

Branded Richardson Client Experience

Clients receive a Richardson branded experience through Mimeo Digital’s customisable portal. “Mimeo Digital makes our client experience a lot better.”

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