Episode 7: The Voice of the Customer Meeting

In our latest episode of Talk of the Trade, Michael McNary talks with Jeanne Hopkins about the importance of centring the “voice of the customer” in sales, marketing, and product planning.

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Author, podcaster, and CRO of HappyNest Jeanne Hopkins breaks down what a voice of the customer meeting is and why it is essential to growing a company.

Jeanne Hopkins knows that the voice of the customer is essential to growing a company. In this episode, she shares her strategy for establishing a voice of the customer meeting that encourages collaboration between sales, marketing, and product teams. She and Michael McNary discuss:

  • Why voice of the customer is essential
  • How centring the voice of the customer helps companies grow and pivot
  • What a “voice of the customer” meeting looks like

Listen now, or check out the key takeaways in this blog post.

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