United Kingdom United Kingdom United States United States Germany Germany
Login search mimeoSearch contact mimeoContact

WEG: Saving $40k in Hard Costs by Ditching an Industrial Printer for Mimeo

CHALLENGE

WEG’s marketing team oversees brand collateral for US sales and events from their regional headquarters in Duluth, Georgia. Patricia Parker, Senior Marketing Analyst, organises 38 tradeshows annually, while an outside sales team coordinates client meetings and events nationwide. High-quality printed literature needs to be available and shippable across the United States at a moment’s notice.
To meet that demand, WEG had invested in an industrial printer at their Duluth headquarters — a solution that looked sensible on paper but proved increasingly costly and inflexible in practice:

  • Industrial printer lease costing $60k per year, on top of per-copy costs, ink, paper and binding materials
  • Total annual print spend approaching $80k when all costs were factored in
  • A single dedicated marketing associate operating the printer, creating a bottleneck on every order
  • Orders required submission several weeks ahead of the required ship date — no ability to respond quickly
  • No flexibility to print from anywhere other than the Duluth headquarters
  • A slow, expensive process entirely at odds with the fast-changing demands of a busy sales and events calendar

PROBLEM SOLVING

When WEG's printer lease expired during the COVID-19 pandemic, Patricia took the opportunity to find a fundamentally better solution. She reached out to four different digital print providers and evaluated each carefully. Mimeo stood out immediately — not just on capability, but on how the relationship began: "Not only was Mimeo the most responsive vendor, but they gave me a full tour of their online platform and sent me two discounted test orders to make sure I was satisfied with the quality of their print." (Patricia Parker, Senior Marketing Analyst, WEG). WEG moved to Mimeo as their sole print partner. Instead of routing every order through a single print operator at headquarters, the marketing team can now order from wherever they are in the country — with next-day turnaround. There is no printer to maintain, no lease to service, and no single point of failure.

THE RESULT

The impact was immediate and substantial — both in cost savings and operational agility:
  • $40k saved in hard costs in the first year and a half after switching
  • 50% monthly cost saving compared to the leased printer — consistently, month after month
  • Next-day turnaround replacing a weeks-long lead time
  • Orders placed from anywhere in the country — no dependency on the Duluth headquarters
  • Marketing associate's time freed from print operations for higher-value work
  • 38 annual tradeshows and ongoing sales activity supported with far greater flexibility and speed

"We check regularly to see how much we spent on print with Mimeo compared to what it would have been with our leased printer. Each month, we save 50% by using Mimeo. Honestly, switching to Mimeo is the best thing we ever did!"

— Patricia Parker, Senior Marketing Analyst, WEG
Back

Select your platform to login.