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Richardson: Delivering Customised Sales Training Materials to Fortune 500 Clients Worldwide

CHALLENGE

Richardson is an internationally recognised sales training and performance improvement company, delivering highly customised learning solutions to 65% of the Fortune 500. Every programme is tailored specifically to the client — which means the printed training materials that accompany each engagement must be equally bespoke, produced at pace and delivered reliably to wherever in the world the training is taking place.
That combination of customisation, quality and global reach put enormous pressure on Richardson’s production process:

  • Highly customised course materials required for each client, with minimal lead times to match fast-moving training schedules
  • Last-minute content updates needed right up until the moment of shipment
  • Clients in both Europe and the United States requiring different document formats (A4 and US Letter)
  • Time-consuming manual process for providing clients with order status and tracking information
  • No reliable, scalable solution for managing global distribution across multiple client locations simultaneously
  • Materials needed to professionally represent Richardson’s brand and reinforce its reputation with senior client stakeholders

PROBLEM SOLVING

Richardson partnered with Mimeo to take complete control of training material production and distribution through a single cloud-based platform. Using Mimeo, the team can now build, proof and ship fully customised training documents for each client — with last-minute revisions accommodated right up to the point of despatch. Mimeo handles the full logistics of getting materials to training locations worldwide, supporting both European and American document formats. The platform's tracking and reporting features give Richardson real-time visibility into every order — and enable the team to provide clients with accurate, timely updates without any manual effort. "The reporting — tracking, usage, financial — is timely, thorough and accurate. It helps us run a better business. I needed a complex, ad-hoc report for a meeting and you were able to get it to me in 24 hours. Excellent service." (Ray Caffrey, Vice President, Professional Services, Richardson).

THE RESULT

Since partnering with Mimeo, Richardson consistently delivers the quality and reliability that its Fortune 500 client base expects — at whatever scale and in whatever location is required:
  • High-quality, professionally produced customised materials in front of clients at every engagement
  • Last-minute content revisions accommodated without disrupting delivery timelines
  • Reliable on-time delivery to training locations worldwide — clients can depend on it
  • Both European and American document formats supported seamlessly from a single platform
  • Timely, accurate tracking and reporting enabling better client communication and business management
  • Richardson's brand and high-value content represented professionally at every touchpoint

"Mimeo helps us represent our brand in a professional way. From construction to shipment, the quality of the materials and the level of service is excellent. You guys are exceptional at what you do."

— Ray Caffrey, Vice President, Professional Services, Richardson
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