Irina Wiese

Content Marketing Manager

Irina is a Growth Marketing Specialist at Mimeo, focused on the UK and German markets. She specialises in print solutions — from sales collateral and training materials to large-scale document production — translating real customer experiences into case studies and content that shows how professional print works in practice. Passionate about connecting sales and marketing, she creates content that reflects what businesses actually need when it comes to print.

Training Materials 4 min read

Why L&D Teams Are Using Annotations

For many learning and development teams, digital annotations have made a huge impact on training initiatives and overall user collaboration.

Marketing Print 5 min read

Today’s hottest visual merchandising trends

If you're a retailer looking for some ideas in regard to VM, then look no further; here are some of the biggest VM trends in modern retail.

Multinational Businesses Must Market Globally 2

Print Management & Workflows 9 min read

Global Business Expansion Challenges: The Complete 2026 Guide

Discover the biggest global business expansion challenges and how to overcome legal, cultural, logistics and marketing barriers when entering international markets.

Print Management & Workflows 6 min read

Why Mimeo Built Its Own Print Technology From Scratch

Mimeo was built from scratch in 1999 to reinvent print, not adapt to it. Here's the story behind the patents that changed how business printing works..

Print Management & Workflows 6 min read

Are Digital Proofs Better for Print?

How you represent your content is important, no matter if your materials are being read by a dozen or a thousand people.

More Organizations Look to Mobilize Salesforce 2

Marketing Print 3 min read

Make Your Sales Team Mobile: 4 Considerations

Find out how and why to make your sales team mobile.

Cost is an Obstacle for Employee Engagement Strategies 2

Print Management & Workflows 4 min read

Is Your Budget Slowing Employee Engagement?

If you see your budget as a barrier to employee engagement, you’re not alone.

marketing team laptop with content creation tools

Marketing Print 6 min read

10 Best Content Creation Tools for Marketers in 2026

Discover the 10 best modern content creation tools for marketers and creators. Improve SEO, design, AI writing, and collaboration with these platforms.

increasing teamwork by doing jigsaws together

Member Organisations 5 min read

How Association Teams Can Work More Efficiently

Teamwork can be one of the most efficient ways to solve problems and tackle big tasks in any environment.

Training Materials 5 min read

Six Tips to Train Your Customer Service Team

Your customers keep your business going. As such, your customer service team is critical to the success, failure, and profitability of your organisation.

Marketing Print 8 min read

Why Global Brand Consistency Impacts Revenue

A brand encompasses the values and images of any given organisation and plays a critical role in customer engagement.

Have You Had Email Training With Your Customer Service Team 2

Training Materials 8 min read

Why Customer Service Need Email Training

Effective email communication is a core principle of effective customer service.