Global Biotech Company: From 10+ Vendors to One – Simplifying Print and Literature Fulfilment with Mimeo

CHALLENGE

A global biotech company specialising in surgical instruments needed a reliable, scalable way to get high-quality marketing and sales literature into the hands of over 1,100 employees, distributors and OEMs worldwide.
Their Marketing Operations and Procurement teams were already managing a basic e-commerce ordering system — functional, but not built to scale. As the company grew rapidly through acquisition, the cracks began to show:

  • A small Marketing Operations team juggling 10+ print and warehousing vendors
  • -to-market of 38 days — far too slow for a fast-moving sales environment
  • order entry and processing consuming significant internal resource
  • international logistics with no end-to-end visibility
  • quality and brand standards across vendors
  • billing and reporting across multiple supplier relationships
  • scalable foundation to support continued global

PROBLEM SOLVING

Marketing Operations and Procurement partnered to evaluate solutions and selected Mimeo as their sole source print and print logistics provider. The combination of Mimeo's technology platform, global reach and comprehensive service offering made it the clear choice. Mimeo replaced the fragmented multi-vendor setup with a single, centralised solution. A branded online storefront was set up, giving over 1,100 employees and distributors permission-based access to order the latest literature — fully integrated with 100% online ordering, eliminating all manual processing. A dedicated, experienced account management team provided ongoing consultative support — offering informed suggestions, best practices and creative options to help the business meet its objectives as it continued to scale.

THE RESULT

Since consolidating with Mimeo, the company has achieved significant operational and commercial improvements:
  • Immediate 20% hard cost savings across the entire print spend
  • Time-to-market reduced from 38 days to just 8 days
  • 10+ vendors replaced by a single, reliable provider
  • 100% online ordering — no more manual entry or processing
  • Full end-to-end transparency with detailed ordering and fulfilment reports
  • Global brand consistency and quality across all materials
  • Scalable platform to support continued growth through acquisition
  • Easy ordering experience for both employees and distributors worldwide

"Mimeo's technology advantage combined with comprehensive service and global reach made it a no-brainer."

Marketing Operations & Procurement Team