How many people know your unique company story?
It’s important to get the word out about how your organization was founded, who you are, and what you stand for. A printed brochure is a time-tested, proven way to present your company’s story.
We put together this infographic to show you, step-by-step, how to effectively tell your story with a brochure. Check it out below! Click on the infographic to enlarge.
We hope you enjoyed this infographic. Here are the key takeaways for creating an impactful brochure that connects customers and prospects with your story and brand identity:
- Include the why, who, when, and how of your brand in your brochure copy
- Make sure to have a distinctive cover that catches attention, and feature high-quality images and customer testimonials
- Distribute your brochure at trade show booths, market tables, customer check-out counters, front reception areas, and your local chamber of commerce
And, keep in mind that having a brand story is vital in the current market – because it makes your business stand out and win out over your competitors. Robert Wallace, Partner and EVP of Marketing at Tallwave, explained it best in Entrepreneur magazine.
“Only storytelling and narrative structure are powerful enough to create loyal, raving fans who share your story with their networks. Let’s face it: There is most likely another company out there doing what you do or very close to it. They address the same problem for customers, have similar resources and, heck, they may have even beaten you to market.
Tell a good story and you’ll gain a fair advantage.”